A new coffee shop named “Mocha” is opening one mile from a Starbucks. Mocha offers a popular European product that is essentially a mixture of coffee and chocolate, with the consistency of thick hot chocolate found in Spain. Mocha’s owner asks you for a Search, Display, and Video digital marketing idea. You decide to focus on one of the three digital marketing areas. Provide your recommendation with specific tactics for either Search or Display or Video.
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– The Art of Digital Marketing Readings Chapters 2, 3, and 4 can be useful too.
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