A) THE THEME OR TOPIC YOU WILL CHOOSE
Imagine that the organization in question needs either new supporters or new investors.
Put simply, we need to **persuade folks to join you.** You need to grow your network. Some examples might be
1. A sports team that needs to raise money online, in order then to rent a field.
2. A publishing house that is looking on social networks for new authors or musicians.
3. A political party or activist group looking to sway voters with a campaign for mobile devices.
In these cases, you would be using stories. And a good story needs to include challenges you’ve faced or hope to overcome.
1. “Our team has suffered (in the PAST). Help us now (in the PRESENT)â€“â€“and imagine how great we can be together (in the FUTURE).”
2. “Our chosen literary genre has been underrepresented (PAST). Send us your manuscriipts (PRESENT) and we’ll help you get public attention (FUTURE).”
3. “Our local district was in a bad way (PAST). Now choose to vote for us (PRESENT)â€“â€“and the future will be much brighter (FUTURE).”
The options here are endless.
We want you to imagine or use such an organizationâ€“â€“but we only offer three examples here.
Anything is potentially useful (dog shelter, church, organ donors, vaccination drive, international aid, food kitchen, PR for a new store in a new neighborhood…).
B) THE SIZE AND CONTENT OF YOUR PAPER
Give usâ€“â€“in three pagesâ€“â€“a rationale for your chosen organization that’ll be your final project in this course.
Three pages is not much, soâ€“â€“as beforeâ€“there is zero room for waffle, ad-libbing, padding, or general BS. Every word counts.
1. Why your organization could benefit from a story-driven campaign on social networks…
2. …and then give us four other similar organizations which could be either good examples to followâ€“â€“or bad examples to avoid.
Show us how they use stories well… or not.
Include links or references to those sources. Don’t just describe them: give us pros and cons for each.
C) IMMERSIVENESS AND PULLING PEOPLE IN
If we want to persuade somebody, we need to “pull them into” our story, so they get excited and want to join us. So that’s a form of immersion, right?
We help people to imagine themselves in our world.
So make sure you mention how your project will be immersive: with alluring design, font choices, colors, sound, image, video, taste, touch, gamification, aggressive spam, etc… 🙂
D) DO YOU MAYBE NEED A FEW OUTSIDE SOURCES TO BE ESPECIALLY CONVINCING?
If you use a little external research to justify your choices in the paper, that’s great, but:
1. Try and refer to information from a reliable source (so a respected newspaper, rather than some defunct DIY blog from the ’90s that’s still full of pop-ups)…
2. Ask yourself: “Does my reader really need to have the additional reference I’m giving them?” A reader or listener will always ask themselves: “Why did this person just tell me X or Y? Was that important?”
Don’t, therefore, just drop random facts into a paragraph and think that’s enough 🙂
E) USING THE CLASS VIDEOS
Lastlyâ€“â€“and importantlyâ€“â€“make sure to use the class videos and the theories they include to explain how you will tell your story. Consider the following issues:
– Will you just use text? If so, why?
– If you add images, how and why will you use them?
– Which social networking platform will be best suited to you? Why?
– What about soundâ€“â€“or even some of the experimental technology around other senses (taste, touch, and smell)?
– What lessons have you learned from the history of other, socialized mediaâ€“â€“such as cinema?
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