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**I ATTACHED BOTH MAPS I CREATED, The company I am evaluating is Home Depot***
*I don’t need a cover page, or an abstract, or a table of contents*
– Briefly describe the purpose of a perceptual maps matrix.
– For Perceptual Map- Today (attached), describe how the company is perceived today.
– Evaluate those results with strategic implications for the company
– For Perceptual Map- Tomorrow (attached), describe the results and what strategic implications for the company.
These were the two I chose to elaborate on:
Reputation (x-axis)
Cost (y-axis)
Things to think about:
– Where is the company positioned today?
– Is it a favorable position? Or is it in an unfavorable position?
– What does the position mean for the company?
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