Instructions for Part 3:
Citation requirements: 3 scholarly references
Word count: 1000-1250
APA 7th Edition Formatting
Please pay close attention to the items identified in the 3 sections noted below to effectively complete this assignment.
I. Based on your analysis conducted in Part 2 – Problem Data Collection and Analysis/Interpretation, recommend strategies to improve the company’s brand performance in the marketplace. Support your recommendation by using at least two authoritative sources and address the following:
What geographical region did you select? Why?
What are the limitations of your recommendations?
What factors in relation to competitor’s products influenced your decision?
What other factors beyond the data did/should you consider in your final decisions/recommendations?
Are there are the pros and cons for using this type of analysis for decision making?
What if your recommendations are not accepted? What risk could this pose?
Provide at least one example of a company, that you identify through scholarly research, that used data analytics to gain competitive advantage as support for your recommendation
II. Discuss any changes to the underlying assumptions identified in Part 1 – Problem Identification.
How might changes to the underlying assumptions affect the outcome and/or recommendations.
What are some alternative recommendations and why?
Explain how will you communicate your strategy to your managers?
What is your recommended implementation plan?
III. Discuss what data, if any, was not included in the analysis that you could recommend to begin collecting to better the brand’s future decision-making?
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