PLEASE CRITICALLY REVIEW THE UPLOADED DOCUMENT (ASSIGNMENT KEY MATERIAL). This

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PLEASE CRITICALLY REVIEW THE UPLOADED DOCUMENT (ASSIGNMENT KEY MATERIAL).
This assignment requires you to produce an International Brand Manual for the fashion brand Design by Ashley. You have been asked by Design by Ashley to assist them in building brand equity across international markets designs but is keen to enter overseas markets in order to grow awareness, customers and
revenue.
This assignment must be presented as a professional brand manual in Word format. There
should be a reference list/bibliography at the end of the document. Please include
references in APA style.
Criteria for assessment
This assignment is designed to meet the following learning outcomes:
1. Understand and critically evaluate how customer-based brand equity affects
consumer responses to the marketing of an international brand. (LO1)
2. Construct, recommend and execute appropriate branding strategies for building and
maintaining the brand across geographic boundaries. (LO2)
3. Demonstrate a critical understanding of appropriate performance metrics to enable
successful multicultural branding and brand-related communication strategies.
(LO3)
4. Design and implement brand strategies that consider the challenges of international
brand naming, brand extension, brand stretching, and brand architecture in general.
(LO4)
PLEASE NOTE: Plagiarism- As part of your study, you will be involved in carrying out research and using this when
writing up your coursework. It is important that you correctly acknowledge someone
else’s writing, thoughts, or ideas and that you do not attempt to pass this off as your
own work. Doing so is known as plagiarism. It is not acceptable to copy from another
source without acknowledging that it is someone else’s writing or thinking. This includes
using paraphrasing as well as direct quotations. You are expected to correctly cite and
reference the works of others.

 

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